2007年3月8日 星期四

Example Essay - Misleading Advertisements


There are many advertisements that always overstate the products’ effectiveness in our daily life. One of the most notable example is weight-reducing advertisement. In addition, the height-adding and health-improving advertisements are also good examples of misleading advertisements.

People can see many different kinds of weight-reducing advertisements on cable television programs, and these advertisements are always broadcast all day. They will have many consumers tell audience their personal experiences, and their amazement at the strong effectiveness of this weight-reducing product. Furthermore, the average weight the consumers lose may be almost five to eight kilograms a month. These users will also tell audience that this weight-reducing product makes their face glowing with health because this product makes their chronic excrement smoothly and completely out of their bodies. However, the best way to reduce weight is to do more exercise and eat less food of high calorie, so I don’t think using weight-reducing products is a good way to lose weight, and these kinds of products may have side effects that will hurt people’s bodies.

Height-adding advertisements are also a good example of misleading advertisements. These kinds of advertisements always have a doctor explain the principle of adding height; then, a short user will appear and asks that doctor to help him. After one week, that short user will show up, and he would become taller by about three centimeters, and the user will have more confidence in themselves than before. One month later, the user will become almost another person because his/her height will increase about ten centimeters. Also, the user would tell audience that his/her interpersonal relation becomes better than before, and makes more friends of the opposite sex. However, people’s height will not increase so dramatically, especially after the growth period, so height-adding product advertisements are really misleading.

Health-improving advertisements are always broadcast on TV programs, and in this kind of advertisement there will be a linkman, an expert, and many users. The expert will do an experiment of healthy food, and tell the audience that this kind of healthy food is more effective than others. Then, a user will appear and tell the audience that he/she had cancer before, but since he/she used this product for one year, the cancer magically disappeared. Moreover, he/she will tell the audience that his/her weak body turns to be a strong one. However, if people want a healthy body, they have to keep their daily life regular and have a balanced diet.

These three kinds of misleading advertisements are easily seen in our daily life, and most people will believe their effectiveness. This kind of concept is very dangerous because if the product has poisonous substance, it will hurt people’s body severely. Therefore, people should test these three kinds of products before using them. These products may have side effects or people will lose their health without getting the effectiveness that the advertisements state.

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